Joanna Irwin

Chief Marketing Officer

edit Joanna Irwin
Hometown

Atlanta, GA

Colleges

The University of North Carolina at Chapel Hill

Office Location

Buckhead (HQ)

Joanna joined Homrich Berg as Chief Marketing Officer in 2024. In this role, she is responsible for developing and leading the firm’s marketing strategy, focused on fueling strategic growth through brand building and digital marketing.

Before joining HB, Joanna served as the Global Chief Marketing Officer for Randstad, the world’s largest talent company, from 2017 to 2023. Prior to that, she spent 10 years at Invesco, one of the world’s leading global investment management firms, where she was Chief Marketing Officer, North America. Before Invesco, she was Vice President with Merrill Lynch, where she served in marketing, e-commerce, and product leadership roles.

Joanna was chosen as a Global Power 150 Women in Staffing honoree in 2018. Her work at Randstad was recognized with the prestigious FD Henri Sijthoff Prize in 2019. Her leadership contributed to Brand Finance recognizing Randstad as the world’s most valuable human resources brand (2019-2023) and as one of the world’s fastest-growing commercial services brands (2022).

Joanna serves on the Metro Atlanta Chamber of Commerce CMO Advisory Board, the Georgia State University Marketing Roundtable, the American Marketing Association Atlanta Chapter Advisory Board, and the Breakthrough T1D (formerly JDRF) Georgia Board. She previously served on the Board for the Professional Association for Investment Communication Resources. Joanna is an Advocate with OnBoard and an active mentor to future women leaders.

She is a cum laude and Phi Beta Kappa graduate of the University of North Carolina at Chapel Hill, where she earned a BA degree in psychology and radio, television, and motion pictures.
Joanna enjoys walking in her neighborhood, attending live music events, and spending time with her husband and two children.

edit Joanna Irwin

Joanna joined Homrich Berg as Chief Marketing Officer in 2024. In this role, she is responsible for developing and leading the firm’s marketing strategy, focused on fueling strategic growth through brand building and digital marketing.

Before joining HB, Joanna served as the Global Chief Marketing Officer for Randstad, the world’s largest talent company, from 2017 to 2023. Prior to that, she spent 10 years at Invesco, one of the world’s leading global investment management firms, where she was Chief Marketing Officer, North America. Before Invesco, she was Vice President with Merrill Lynch, where she served in marketing, e-commerce, and product leadership roles.

Joanna was chosen as a Global Power 150 Women in Staffing honoree in 2018. Her work at Randstad was recognized with the prestigious FD Henri Sijthoff Prize in 2019. Her leadership contributed to Brand Finance recognizing Randstad as the world’s most valuable human resources brand (2019-2023) and as one of the world’s fastest-growing commercial services brands (2022).

Joanna serves on the Metro Atlanta Chamber of Commerce CMO Advisory Board, the Georgia State University Marketing Roundtable, the American Marketing Association Atlanta Chapter Advisory Board, and the Breakthrough T1D (formerly JDRF) Georgia Board. She previously served on the Board for the Professional Association for Investment Communication Resources. Joanna is an Advocate with OnBoard and an active mentor to future women leaders.

She is a cum laude and Phi Beta Kappa graduate of the University of North Carolina at Chapel Hill, where she earned a BA degree in psychology and radio, television, and motion pictures.
Joanna enjoys walking in her neighborhood, attending live music events, and spending time with her husband and two children.

Hometown

Atlanta, GA

Colleges

The University of North Carolina at Chapel Hill

Office Location

Buckhead (HQ)