Managing Client Investments Based on Seven Key Investment Principles

Our Key Investment Principles

Independence and Objectivity

Provide a fiduciary approach to investment management based on our Fee-Only principles.

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Diversification

Allocate among traditional and alternative asset classes and managers. Diversify clients’ portfolios to target superior risk-adjusted long-term returns based on modern portfolio theory.

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Personalized Portfolios

Tailor our allocations based on the client’s goals, risk comfort, liquidity needs, and time horizon.

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Cost and Tax Efficiency

Evaluate investments and changes the net of costs and tax impacts. Favor low cost approaches when we believe active management is not likely to net outperform.

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Tactical Shifts for Opportunities

Make smaller adjustments due to market opportunities. Do not attempt large market timing shifts between asset classes.

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Rebalancing and Risk Management

Focus on risk-adjusted returns and rebalancing over time. Monitor alignment with the client’s financial plan goals and risk comfort over time.

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Private Alternatives

Include private investments when appropriate to target improved risk-adjusted long-term returns.