Larry joined Homrich Berg in July 2024 as a Principal and Florida Market Leader. He is an experienced wealth leader with an extensive background (25 years) in private banking and family office services.
Before joining HB, Larry served most recently as the Managing Director leading West Florida for Truist’s Private Wealth Management division. He started his career at SunTrust Bank in 1998 in a management training program. He graduated to become a successful Middle Market Banker in SunTrust’s Commercial line of business for the next five years. Larry then transitioned into a leadership role in SunTrust’s Private Wealth Management group managing the Tampa Bay region. His geographic responsibilities ultimately grew to include all of West Florida (Sarasota through Naples).
Active in his community, Larry has been Chairman of the Arts Center in St. Petersburg, volunteered for the city through the Suncoasters organization, graduated from Leadership Tampa Bay, sat on the Board of The Tampa Connection, and hosted fundraisers for Bayfront Hospital and Equality Florida.
Larry graduated from the University of Florida with dual degrees in Finance and Insurance, and a minor in Economics. He is a CERTIFIED FINANCIAL PLANNER™ professional, completed a three-year Securities Industry Institute at the Warton Business School at the University of Pennsylvania and spent 10 years on FINRA’s National Series 7 Exam Committee.
He enjoys traveling (cruising, RVing, and Europe), tennis, and boating.